tumblrがブログという競争の激しいスペースで成功した理由に、「文章を書きたくないけどブログはやりたい」という人口の９９％のニーズを満たしたことがあげられる。「文章は面倒くさいけど写真とか引用なら」というのは、きわめて大衆的で非エリートな視点だ。
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